• Defiant Takes Football: Almost Pro: The USC football podcast that’s changing the game

    The "Almost Pro: USC Football" podcast, is hosted by Heisman Trophy Winner and ESPN Male Athlete of The Year recipient, Caleb Williams and various other Celebrity Guest Hosts.

    Read the Full Article 
  • LA Times: Third-party collective Tommy Group launches to facilitate NIL deals for USC athletes

    Former Trojan football players Keyshawn Johnson, Alex Holmes and John Terzian, along with prominent businessmen and USC fans David Stromberg, Avi Chesed and Mike Hahn, have teamed up to launch the group, which they say will “bring large-brand opportunities to the table” to strike NIL deals for USC athletes.

    Read LA Times Announcement 
  • The NIL Deal: Ex-pro Keyshawn Johnson, business partners launch NIL collective ‘The TOMMY Group’

    The TOMMY Group, which formally debuted Wednesday, is led by a host of influential entrepreneurs with strong USC ties including former pro and Trojans standout Keyshawn Johnson. Its mission is to “align the needs of aspiring athletes with the interest of brands and businesses looking to cement their presence within the collegiate sports realm.”

    Read the Full Article 
  • PR News Wire: INTRODUCING THE TOMMY GROUP

    Meet The Collective Blazing The NIL Trail Through Passion, Prestige and Purpose Who Already Are Working With USC Athletes

    Read the Full Article 
  • On3.com: The TOMMY Group Launches to Support NIL Opportunities for USC Student-Athletes

    The TOMMY Group announced its official arrival on the NIL scene Wednesday as the group helmed by six USC alumni, former athletes and fans is already working with 80 college student-athletes, including USC quarterback Caleb Williams.

    Read the Full Article 
  • The Athletic: Who’s behind USC’s new NIL collective? Everything you need to know about The Tommy Group

    There is yet another development in the ever-evolving USC name, image and likeness landscape. The Tommy Group, a new USC-adjacent collective, officially announced its launch Wednesday night.

    Read the Full Article 
  • Sports Business Journal: Collective launches to facilitate NIL deals at USC

    A new third-party collective has formed at USC that is "intent on taking the reins of facilitating name, image and likeness deals for Trojan athletes." The once-contentious approach to NIL collectives at USC "appears to have shifted" with the launch of The Tommy Group, a "donor-run collective led by six entrepreneurs with deep ties" to the school.

    Read the Full Article 
  • Campus Circle: Third-party collective Tommy Group launches to facilitate NIL deals for USC athletes

    Former Trojan football players Keyshawn Johnson, Alex Holmes and John Terzian, along with prominent businessmen and USC fans David Stromberg, Avi Chesed and Mike Hahn, have teamed up to launch the group, which they say will "tap into each of our professional expertises and personal networks to open up the world of personal branding, commercial deals and beyond to these kids in a major way."

    Read the Full Article 
  • Podnews: The Tommy Group and YEA Networks debut Almost Pro: USC Football

    The TOMMY Group, the passion-driven, business-minded collective that is blazing the NIL trail through prestige and purpose, and YEA Networks today announce the debut of the podcast, Almost Pro: USC Football. This groundbreaking new series will deliver a behind the scenes look into the world of NCAA college football with a focus on the USC Trojans and their journey toward their goal of the College Football Playoff National Championship.

    Read the Full Article